When it comes to brainstorming booth design ideas for a company’s trade show stands and exhibits, the room is often divided into two schools of thoughts: ‘Go big or go home,’ or, ‘Less is more.’ Each philosophy holds solid merit in its own right, bringing with it a slew of features and benefits guaranteed to help businesses in any industry make a splash at the next convention. However, for organizations looking to maximize impact on a smaller budget, portable displays make an excellent choice for final booth design idea selection. Coming in a variety of sizes and a virtually endless supply of layout options and features, the power of portable displays simply can’t be underestimated.
While it’s true that portable models have always held their own against some larger, less transportable models, table top displays are often misunderstood. When discussed in the conversation about booth design ideas, waist-high models often find themselves relegated as convenient but quaint, low key and less effective than their bigger exhibit counterparts. However, these smaller marketing options deliver way more than just ease of transport. If your organization is considering investing in a portable model to help your company enhance brand recognition, network, and generate sales leads, there are a few things you may want to know about these petite advertorial resources.
Table Top Displays: Providing Portable Promotional Power
Yes, these models are easy to carry and require an amazingly short set-up time (some models actually only require as little as one minute of set up!), but they also provide so much more. Understanding some important misconceptions about these smaller design options can help your business decide if it’s ready to wield the promotional power found in its petite packaging.
Design Updates
When it comes to table top models, gone are the days when businesses were forced to carry covered cardboard and images of messages and products that had to be attached with Velcro before each event. Today’s exhibits offer state-of-the-art design innovations. Essentially, if you can envision it, a professional trade show booth designer can create it.
Reinforced Business Message
Despite its smaller size, a table top display can incorporate all current brand images and mottos in your company’s exact color scheme. This ensures complete consistency with all other marketing materials for a familiar final message and a high ROI for furthering your company’s brand recognition at promotional functions.
A Piece Of The Marketing Whole
Yes, a table top model works well alone and is an ideal choice for smaller venue marketing conventions, college campus events, and jobs fairs. However, a table top display can also work well as part of a promotional exhibits team. Some businesses place their table top displays outside of their larger booths to attract the attention of passersby and others even set them out at the convention entrance to create a buzz and get attendees actively seeking out the larger exhibits. In short, they make excellent, eye-catching crowd enticements!
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